briefcase media
Words that make a difference
briefcase media
Words that make a difference
WHY BRIEFCASE MEDIA?
If you’re looking for an experienced content creator, editor or project manager to bring your vision to life, you’ve come to the right place.
Briefcase Media provides quality custom content services to meet your brief and go beyond expectations. Whether it’s creative copywriting, professional sub-editing, or powerful content for your marketing campaign, when the words matter – and they should always matter – it’s time to engage an expert in the field.
“One of the best commercial content brains I have worked with in my 20 years in B2B media in Australia and I cannot recommend highly enough”
HOW CAN briefcase media HELP YOU?
Content Marketing
When the words really matter
Content Marketing
When the words really matter
At Briefcase Media there’s a simple motto – every word matters. And those words can help your brand or publication reach its goals.
Successful content marketing is an art form. It helps creates a powerful voice to share your message with the world.
CONTENT MARKETING SERVICES
Content Strategy
Every word should connect to an overall strategy:
Establish a consistent voice
Explore fresh topics
Attract relevant readers
Let content drive your business forward
Business
Blogs
Blogging is more science than side project:
Reinforce brand's voice
Conversational, educational & promotional
Improve search engine rankings
WEBSITE
PAGES
Informative website landing pages are essential:
Keep readers on the page
Improve SEO with natural keyword integration
Include creative Calls to Action (C2A)
B2B & B2C Articles
Showcase your expertise to people who matter:
Comment on trending topics
Display your industry thought leader credentials
Integrate keywords, internal links and calls to action
Writing
When the story is more than the facts and figures
Writing
When the story is more than the facts and figures
News, feature articles and editorial content is the bread and butter of most special interest publications. Do you need high quality content for a magazine, website, e-newsletter or one-off publication?
Briefcase Media writes content ranging from short topical stories to comprehensive articles based on exclusive interviews – all tailored to your style guide and target audience.
“Writing isn’t about using big words to impress. It’s about using simple words in an impressive way”
broad knowledge, expert touch
Editing
When attention to detail is everything
Editing
When attention to detail is everything
If it's worth writing, it' worth editing. Professional proofreading and sub-editing is more than just checking for errors – it's a trained eye able to improve the structure, tone and persuasiveness of the whole piece.
Think of your print or digital content as the bridge between a great message and an engaged audience. You can't afford to let that bridge collapse, so why publish anything built on shaky foundations?
“It is perfectly okay to write garbage - as long as you edit brilliantly”
professional EDITING TICKS EVERY BOX
Optimal structure ✔ Consistent voice ✔ Accurate spelling and grammar ✔ Engaging style ✔ SEO for digital content ✔
B2B & B2C
When information and insights need to reach your target market
B2B & B2C
When information and insights need to reach your target market
Tailored and informative business-to-business (B2B) and business-to-consumer (B2C) content helps showcase your industry expertise to the people who matter – your existing and potential clients and customers.
From integrating the right keywords and calls to action, to displaying your industry thought leadership credentials, your business relies on quality content to reach its audience.
“What is written without effort is in general read without pleasure”
